A website for tradespeople: what it needs to bring in jobs

Short answer: a website for tradespeople works when a stranger can answer three questions within seconds: what do you do, where do you work and can I trust you? That needs your phone number and an enquiry form on every page, real photos of your own jobs, one page per service and region, and a Google Business Profile with reviews. Everything else is decoration.

Most customers of a trade business find it the same way: they search for the job plus the town, open two or three results and call the one that looks reliable. Many tradespeople have plenty of work from recommendations and think a website is optional. It is, until the recommended customer looks you up before calling, or until the referrals run short. This article is a checklist, followed by four examples from our own work.

What do customers check before they call?

From the enquiries we see and from how people use these sites, the same things decide:

• Do you do what I need? A clear list of services in plain words, not “comprehensive solutions”.
• Do you work near me? Your area, named by towns or districts.
• Can I reach you quickly? A phone number that is tappable on a phone and a short form.
• Is this a real business? Photos of the team and finished work, references, reviews, a full imprint.
• What happens next? A short note on how an enquiry works: you call back, you visit, you send a quote.

The checklist: what a trade website needs

1. Phone number and enquiry button on every page, visible without scrolling, tappable on a phone.
2. An enquiry form with a photo upload. Most jobs are easier to judge from a picture, and you save a site visit for quoting.
3. One page per service, each starting with what it includes and who it is for. “Bathroom renovation Linz” deserves its own page.
4. Region pages where you really work, with real content: typical jobs there, short project reports. Not the same text with another town name.
5. Real photos of your own work, before and after where you can. Stock images are easy to spot and hurt trust.
6. References and reviews, with names where the customer agrees. Link to your Google reviews.
7. Your team, with a photo and a line each. Customers let people into their home or garden; they want to know who.
8. Opening hours, service area and response time in plain words.
9. A fast, mobile-first site. Most visits come from phones, often on site or on the way. See why load time costs customers.
10. Imprint and privacy policy, complete and linked from every page (see below).

How do customers find you on Google?

For a local trade business three things matter more than clever tricks.

• Google Business Profile: the right category, service area, opening hours, photos and regular reviews. This decides whether you show up in the map results.
• Service and region pages: these let you appear for “gardener Tulln” or “winter service Vienna” rather than only for your company name.
• The same details everywhere: name, address and phone number identical on your site, Google, the WKO directory and trade directories.

The same signals help when people ask ChatGPT or Perplexity for a recommendation: clear pages plus consistent outside mentions. We explain how that works in how AI search picks businesses.

Four examples from our own projects

LMK BAU: a construction company that shows reliability

For LMK BAU the task was to present planning, renovation and turnkey construction clearly and let reference projects and key figures carry the credibility. The site is pared back, with clearly organised service areas.

Gartengestaltung Akkas: a family business, rebranded

Gartengestaltung Akkas is an established family business for garden and landscape construction. We developed a new logo, a nature-inspired palette and typography, and a site that organises the broad range of services for private clients and developers.

CleanProfi: a wide range of services, one clear structure

CleanProfi, a Vienna cleaning company, offers building cleaning, grounds care and winter service. The new site and corporate design focus on clarity, so customers find the service they need quickly.

Master saddler Laura Puggelsheim: craft with a personal face

For Laura Puggelsheim we presented services from vehicle upholstery to leather courses, with reviews and a clear route to an enquiry, and kept the personal voice of the workshop.

None of these has the same needs, which is the point: a construction company, a garden designer and a saddler need different sites. See all of them in our projects.

What are the legal basics in Austria?

• Imprint (Impressum): under the E-Commerce Act a business website must show, among other things, your name or company name, address, contact details, VAT ID if you have one, and the trade authority, chamber and trade description for regulated trades.
• Privacy policy (DSGVO): list every tool that processes visitor data, such as analytics, maps, fonts and the contact form.
• Cookie consent for any tracking or marketing cookies.
• Photos and reviews: only use images you hold rights to, and ask before naming customers.

This is a general overview, not legal advice. Have your imprint checked against your trade and chamber.

What does it cost, and is there funding?

Cost depends on the number of pages, whether you need new branding and photography, and whether you want a CMS so you can edit text yourself. We do not sell fixed packages; you get a fixed quote after a free call. For ranges, see what a website costs in Austria. Funding for websites has changed over the past years; the current position is in website funding in Austria.

Written byChristoph SpeiserProject lead & sales

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