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Outdoor advertising website: XXL Media's experience
Vergim Chorowski · Out-of-home marketing
„With 404media we had a partner who met us as equals.“
- Before
- XXL Media needed a website that shows its formats and locations and that they can update themselves.
- What we did
- A new design, new formats and a system where XXL Media updates its locations itself.
- Result
- Clients and agencies share the site, prospects get in touch directly, Google visitors see the location list.
- Funding
- 404media pointed out the funding in our talks; it came easily and covered a large part of the cost.
Since we went online, our clients and agencies have shared our website and several people contacted us directly. Since the new formats and the new design went live, people have approached us about it directly, and a clear advantage is that enquiries now come straight through the website. I'm Vergim Chorowski, a former sports event organiser now in outdoor advertising, combining all three: events, sport and outdoor advertising. With the new website we can access our system ourselves. We can update new locations, and our clients and partners, and above all people who come via Google, can see our exact list of locations. We received funding we didn't know about at all. 404media pointed it out in our conversations, we got the funding very easily, and it covered a large part of the website's production cost. With 404media we had a partner who met us as equals and showed us a completely new perspective on website development, especially where we'd never looked. The creative exchange was a lot of fun and gave us a push in a new direction.
XXL Media
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