Awwwards
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(Announcement)
W.
Menotracker
For the Vienna femtech start-up Menotracker we built a complete brand presence that destigmatises the taboo subject of menopause and claims it anew digitally. The goal was a trustworthy brand that gives women clarity about their bodies through science-based tracking and AI-assisted analysis, and makes medical data intuitively understandable.
Services
- Web design
- Branding
- SEO
Brand development & interface design
The challenge was to make a medical application feel approachable rather than clinical. We developed the entire branding, including logo and design system, from zero. On top of that we designed a user experience for web and app that turns complex health data into a clear, calming look and puts intuitive use first.
What changed
The new Menotracker presence turns complex health data into an intuitive interface and establishes a strong brand that accompanies women through menopause with confidence and clarity. For us this project was a chance to see a femtech brand through from the first sketch to the app launch, with a design system that brings together empathy, science and digital innovation.
