Awwwards
404media is now part of Awwwards. Find our studio profile and work there.
(Announcement)
W.
Labé
For Labé, a Vienna label for sustainable slow fashion, we designed a complete digital brand presence from scratch. The goal was a pared-back design that conveys the brand's values, awareness and quality, visually. Alongside the technical build, the focus was on creating authentic imagery that presents the collections in an emotional, high-quality way.
Services
- Online shop
- Web design
- Branding
Content production & shop technology
We developed a modern corporate design and took on the full production of photo and video material. Technically, we built a responsive web shop whose intuitive filters, optimised product displays and smooth payment processing ensure a frictionless user experience through to checkout.
What changed
The new Labé online shop combines the aesthetic of sustainable slow fashion with strong web performance and makes quality tangible digitally through exclusive content. For us this project was an exciting chance to design a new brand from the ground up and to develop a visual identity that convinces through high-quality content and an appealing design.
